Alanna Bastin-Byrne and Jade Collins, Founders Femeconomy

Want to be part of an economic revolution designed to benefit women and girls everywhere? Read on…..

Women still have a long way to go to be equally represented at the top of Australian – and global – business world – according to the World Economic Forum’s Global Gender Gap Report 2016, Australians have 170 years to wait before we reach gender equality.

If you – like most of us – are tired of waiting, and want to take action to speed up the rate of change, then there is good news. Thanks to Femeconomy, the brain child of two creative and determined Australian women, you can now find out which companies are owned and led by women, and you can direct your buying power to them.

The clever women who made this happen are Alanna Bastin-Byrne and Jade Collins. Why are they doing it? The simplest and most human motivation there is: they want to make a better world for their daughters.

Like most powerful ideas, the core concept is simple. Women make 85% of the purchasing decisions in our country. If we can use our purchasing power to buy from companies that support women in leadership positions, we can recognise their good example, give them an edge in business, and ultimately, influence other companies to follow suit.

And guess what – it’s not just about social justice: having women in leadership roles enhances profitability. The Femeconomy team quote research from the Peterson Institute of International Economics, which shows that going from having no women in corporate leadership to a 30% female share translates to a 15% increase in profitability for a typical firm.

Hop over to, read about some of the inspiring women leading the corporate world, and see how you can use your purchasing power to make the change you want to see in the world.

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